Banner ad is also known Web Banner Marketing. Banner ads can be placed anywhere on the page. Generally, it is used as a tactic of attracting visitors to the source website (the website that creates the banner ad and places it on several sites).Due to a hyper linking between the web banner and source websites, visitors automatically get transferred to source site.

•    Banner marketing ads are made under strict creational limitation and images used in these advertisements must be of high resolutions. This is important to refer it as a Banner. Search engine marketing consultant places these image-integrated ads on websites, which are enjoying good visitor counts and have better contents. Hence, when a visitor lands on an ad-hosting site, probability of clicks on the banner-ad increases, thus, increasing the percentage of visitors on source site.

•    The act of clicking on the ad and flocking on the advertising site’s web page is known as the act of Click Through while displaying of the Banner-AD on host web page is considered the event of Impression.

•    Dealing with the nature of pay per click advertising services, such ads help both Source Site and Host Site in enjoying a celebrated revenue influx stat, as when a visitor come to the Advertiser or Source Site web page by clicking on AD at host site, source site sends some money to the host site on which ad banner is displayed.

One of the most common online marketing tools, Ad-banner advertising services are very much similar to traditional offline advertising services, when it comes to functions.

In the present scenario, many companies are using this online marketing tactic to enjoy better business experience. Banner marketing is not only a good idea to get an enhanced visitor influx but also to earn more online.